Business Building Center - The #1 Resource For Your Coaching Business SuccessBusiness Building Center - The #1 Resource For Your Coaching Business Success


For professional coaches who are ready to quickly increase their revenues and are committed to building a thriving coaching business, the Business Building Center offers 3 different Action Groups.

Each Action Group is specifically designed to meet your needs depending on how long you have been coaching and whether you are primarily a life/solopreneur coach or business/executive coach.

Track 1 – How to Thrive Your First Year in Business as a Professional Coach
Track 2 – Advanced Sales & Marketing for Personal Coaches
Track 3 – Advanced Sales & Marketing for Business Coaches

All 3 Tracks include all of the following:
bullet Weekly, Intensive, Action-Oriented Group Coaching Calls. There are 4 calls per month (once every week for the first four weeks of the month) and each information-packed call lasts 90 minutes.
bullet Facilitation by Highly Trained, Master Coaches. Every coach leading these groups has been personally hand-picked and carefully screened by Stephen Fairley and Travis Greenlee as someone who:
  • Has demonstrated their ability to rapidly identify the core of business challenges and coach people to create powerful solutions that can be rapidly implemented.
  • Has proven experience in building a financially successful coaching practice.
  • Has real-world experience in sales, marketing, processes, and/or strategic planning.
  • Is results-oriented, goal-focused, and action-centered.
  • Is completely dedicated to the success of other coaches.
bullet Intensive Peer-to-Peer Interaction. Your group will average 8 to 12 people, all of whom have been qualified to be in the same track as you. Personal Coaches will be with other Personal Coaches. Business and Executive Coaches will be with other Business and Executive Coaches. You will have opportunities for interacting with each other, being part of a close knit community, learning from each other’s mistakes, and sharing your successes with other colleagues.
bullet A Structured Learning Environment tailored to meet your needs, where you can: discover new business development strategies, set solid goals, try out new ideas, receive immediate feedback, and be held accountable for achieving your personal and financial goals. The group coaching calls are structured around specific topics (different topics are covered in each track), but with some built in flexibility so they can be tailored to meet your needs.
bullet Action Step Assignments outside of the regularly scheduled calls that will help you apply what you have learned during the weekly calls.
bullet You will become very clear about:
  • Where you currently are in building your practice.
  • Your vision and purpose for growing your business.
  • Your Ideal Target Market and Coaching Niche.
  • The benefits, results, and solutions you offer to clients.
  • The 2 or 3 most effective ways you personally can find new clients.
  • A step-by-step path to profitability.
  • What your strengths & weaknesses are and how to run your practice out of the former.
  • How to apply proven sales and marketing strategies.

Who are the Action Groups for?

We do not believe that these Action Groups are for everyone! If you're still wondering if these groups are for you, here are the characteristics of people who will experience the best results:
bullet You must be serious about building your coaching practice. If you not 100% committed to growing your coaching practice, this group is not for you. While some of our new members are still making a transition from being a part-time to full-time coach, if you are only looking at coaching as something to do while waiting for your next career, these groups will only frustrate you.
bullet You are willing to take risks. These groups are designed to both stimulate your thinking and provoke you into action. If you are not willing to complete the outside action steps, study the materials, and listen to the audio programs we provide you, then these groups are not for you. The solutions we promote are not always cost- or risk-free nor are they always guaranteed to work. However, if you're looking for a guarantee, then you probably shouldn’t be an entrepreneur because risk is inherent in starting up any kind of business.
bullet You are results-focused and action-oriented. We strongly encourage every group participant to set realistic, measurable goals at the outset of the Action Groups. Our masterful coaches will regularly hold you accountable for reaching those goals and completing your weekly business development activities. If you are not willing to follow through on your commitments or be held accountable for your results, these groups probably are not a good fit for you.
bullet You are ready to work to reach your goals. If you are convinced that the laws of attraction will magically grow your practice for you without hard work on your part, save your money and don’t sign up. While we do believe you need to be “attractive” in positioning your coaching work to prospects, these intensive groups are designed for people who are willing to work hard to achieve their goals.
bullet You want to learn a research-based approach. In a field filled with hype and people who over promise and under deliver, we are looking for people who are ready for a reality check about how to build a financially successful coaching practice. The information you discover in these groups will sometimes shock and discourage you, but we promise not to sugar-coat reality just to make you feel better about not making a living doing coaching.

What makes these Business Building Center’s Action Groups different from every other one available today?

Research-Based Approach

The techniques, strategies, and tactics you will discover in these Action Groups are based on real-world research, not someone's personal theory of success and failure. The curriculum for our Action Groups is based on:

  1. The findings from Stephen Fairley’s comprehensive, nation wide survey on more than 300 personal and business coaches. Stephen uncovered the techniques and strategies financially successful coaches use (people making more than $75,000 annually) that financially unsuccessful coaches don’t use (people making less than $20,000 annually). In addition, he studied the top 9% of coaches who are making more than $100,000 per year (just from coaching) to determine their characteristics and secrets to success. By participating in an Action Group, you will learn how to implement the strategies and techniques outlined in his best selling book Getting Started in Personal and Executive Coaching. In less than six months, this book became the #1 best-selling book in the field of professional coaching in America, Canada, the UK, and Australia.
  2. Stephen and Travis's proven, step-by-step practice-building system. Since the year 2000 thousands of solo professionals world wide have learned this comprehensive and effective system to attract more clients and grow their businesses, making it the most widely-used and acclaimed practice-building program in the field. The system is often called a “recipe for success” because it provides detailed guidelines, step-by-step instructions and sample materials, making it easy to take action and implement the sales, marketing and business strategies proven to work best.

Our Action Groups are the only ones that base their business building approaches on the foundation of solid research about what works and what does not when creating a financially successful coaching practice. Ask any other program about their foundation and you will receive an answer that focuses on the leader’s personal experience of helping coaches—which we believe is necessary, but not sufficient to success.

Recognized Internationally

Stephen Fairley, one of the founding principals of the Business Building Center, has received international recognition as a Small Business Coach. He was named “America’s Top Marketing Coach” by CoachVille in 2004 and awarded their coveted “t” award for his ground breaking research into the inner workings of successful coaching practices (the “t” award is named after Thomas Leonard). Stephen has been profiled by leading business and industry magazines including: Harvard Management Update, Entrepreneur, Inc, Fortune Small Business, Business Advisor, the Chicago Tribune, and on the front covers of AdvantEdge and Choice magazines. He speaks to and trains thousands of professional coaches worldwide on a regular basis.

Travis Greenlee, President of the Business Building Center and owner of the highly successful “Virtual Practice Builder.” program, has coached and trained hundreds of solo professionals in the last 4 years and is a recognized industry leader on rapid practice development.

Travis began his career with Merrill Lynch as a financial consultant and business advisor. He has been a professional trainer since 1991, and a Master Business Coach since 1994. He regularly speaks to audiences on the topics of: The Power of Attraction, How to Get Clients NOW, The 21 Secrets of the World's Most Successful Solo Professionals, and 7 Simple Strategies to Revolutionize Your Practice and Generate all the Clients, Sales, and Revenue You Could Ever Desire.

Real-World Experience

All of the coaching sessions are led by experienced, masterful coaches who have real-world experience building successful small businesses and coaching practices.

Our coaches average more than 10 years of experience in sales, marketing, strategic planning, operations and small business management. Their experience ranges from having started and run several small businesses to leading million dollar divisions.

Results Focused

Simply put, we guarantee you will discover specific, step-by-step strategies for finding new clients fast. These groups are not the typical “question-based” coaching groups where participants are expected to come up with their own answers. These are content-filled, information-packed Action Groups where we will provide you with demonstrated tactics you can apply.

The Action Groups are intensive programs specifically designed to help personal coaches, business coaches, executive coaches, and consultants discover proven strategies for creating a financially successful business. Everything about our programs, from the group coaching calls to the weekly business development activities, are designed to be rapidly applied to help you take action and achieve solid results fast.

Reasonably Priced

The investment for the Action Groups includes weekly 90-minute group coaching calls for less than what you would spend on two hours of 1-on-1 coaching by one of these highly successful coaches. Your investment includes all the coaching, books, materials, handouts, and resources you will need to start finding new clients fast.

100% Satisfaction Guarantee

We want you to feel confident in your decision to join an Action Group. We are confident you will achieve results as long as you do the assignments and take action. If you are not completely satisfied with our Action Group, let us know within 30 days from the start of the program and we’ll issue you a full refund.

Click here for more information about:

Track 1: Jump Start Your Coaching Business

Track 2: Advanced Sales & Marketing for Personal Coaches

Track 3: Advanced Sales & Marketing for Business Coaches


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