
BUSINESS
DEVELOPMENT
PROGRAMS!
For professional
coaches who are
ready to quickly
increase their
revenues and are
committed to
building a
thriving
coaching
business, the
Business
Building Center
offers 3
different Action
Groups.
Each
Action Group is
specifically
designed to meet
your needs
depending on how
long you have
been coaching
and whether you
are primarily a
life/solopreneur
coach or
business/executive
coach.
Track 1
– How to Thrive
Your First Year
in Business as a
Professional
Coach
Track 2 –
Advanced Sales &
Marketing for
Personal Coaches
Track 3 –
Advanced Sales &
Marketing for
Business Coaches
All 3 Tracks
include all of
the following:
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Weekly,
Intensive,
Action-Oriented
Group Coaching
Calls. There are
4 calls per
month (once
every week for
the first four
weeks of the
month) and each
information-packed
call lasts 90
minutes.
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Facilitation
by Highly
Trained, Master
Coaches. Every
coach leading
these groups has
been personally
hand-picked and
carefully
screened by
Stephen Fairley
and
Travis
Greenlee as
someone who:
- Has
demonstrated
their ability to
rapidly identify
the core of
business
challenges and
coach people to
create powerful
solutions that
can be rapidly
implemented.
- Has proven
experience in
building a
financially
successful
coaching
practice.
- Has
real-world
experience in
sales,
marketing,
processes,
and/or strategic
planning.
- Is
results-oriented,
goal-focused,
and
action-centered.
- Is completely
dedicated to the
success of other
coaches.
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Intensive
Peer-to-Peer
Interaction.
Your group will
average 8 to 12
people, all of
whom have been
qualified to be
in the same
track as you.
Personal Coaches
will be with
other Personal
Coaches.
Business and
Executive
Coaches will be
with other
Business and
Executive
Coaches. You
will have
opportunities
for interacting
with each other,
being part of a
close knit
community,
learning from
each other’s
mistakes, and
sharing your
successes with
other
colleagues.
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A Structured
Learning
Environment
tailored to meet
your needs,
where you can:
discover new
business
development
strategies, set
solid goals, try
out new ideas,
receive
immediate
feedback, and be
held accountable
for achieving
your personal
and financial
goals. The group
coaching calls
are structured
around specific
topics
(different
topics are
covered in each
track), but with
some built in
flexibility so
they can be
tailored to meet
your needs. |
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Action Step
Assignments
outside of the
regularly
scheduled calls
that will help
you apply what
you have learned
during the
weekly calls. |
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You will become
very clear
about:
- Where you
currently are in
building your
practice.
- Your
vision and
purpose for
growing your
business.
- Your
Ideal Target
Market and
Coaching Niche.
- The benefits,
results, and
solutions you
offer to
clients.
- The 2
or 3 most
effective ways
you personally
can find new
clients.
- A
step-by-step
path to
profitability.
- What your
strengths &
weaknesses are
and how to run
your practice
out of the
former.
- How to apply proven sales and marketing strategies.
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Who are the
Action Groups
for? We do not
believe that
these Action
Groups are for
everyone! If
you're still
wondering if
these groups are
for you, here
are the
characteristics
of people who
will experience
the best
results:
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You
must be serious
about building
your coaching
practice. If you
not 100%
committed to
growing your
coaching
practice, this
group is not for
you. While some
of our new
members are
still making a
transition from
being a
part-time to
full-time coach,
if you are only
looking at
coaching as
something to do
while waiting
for your next
career, these
groups will only
frustrate you.
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You are willing
to take risks.
These groups are
designed to both
stimulate your
thinking and
provoke you into
action. If you
are not willing
to complete the
outside action
steps, study the
materials, and
listen to the
audio programs
we provide you,
then these
groups are not
for you. The
solutions we
promote are not
always cost- or
risk-free nor
are they always
guaranteed to
work. However,
if you're
looking for a
guarantee, then
you probably
shouldn’t be an
entrepreneur
because risk is
inherent in
starting up any
kind of
business.
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You are
results-focused
and
action-oriented.
We strongly
encourage every
group
participant to
set realistic,
measurable goals
at the outset of
the Action
Groups. Our
masterful
coaches will
regularly hold
you accountable
for reaching
those goals and
completing your
weekly business
development
activities. If
you are not
willing to
follow through
on your
commitments or
be held
accountable for
your results,
these groups
probably are not
a good fit for
you.
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You are
ready to work to
reach your
goals. If you
are convinced
that the laws of
attraction will
magically grow
your practice
for you without
hard work on
your part, save
your money and
don’t sign up.
While we do
believe you need
to be
“attractive” in
positioning your
coaching work to
prospects, these
intensive groups
are designed for
people who are
willing to work
hard to achieve
their goals.
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You want to
learn a
research-based
approach. In a
field filled
with hype and
people who over
promise and
under deliver,
we are looking
for people who
are ready for a
reality check
about how to
build a
financially
successful
coaching
practice. The
information you
discover in
these groups
will sometimes
shock and
discourage you,
but we promise
not to
sugar-coat
reality just to
make you feel
better about not
making a living
doing coaching.
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What makes
these Business
Building
Center’s Action
Groups different
from every other
one available
today?
Research-Based
Approach
The techniques,
strategies, and
tactics you will
discover in
these Action
Groups are based
on real-world
research, not
someone's
personal theory
of success and
failure. The
curriculum for
our Action
Groups is based
on:
- The findings from Stephen Fairley’s comprehensive, nation wide survey on more than 300 personal and business coaches. Stephen uncovered the techniques and strategies financially successful coaches use (people making more than $75,000 annually) that financially unsuccessful coaches don’t use (people making less than $20,000 annually). In addition, he studied the top 9% of coaches who are making more than $100,000 per year (just from coaching) to determine their characteristics and secrets to success. By participating in an Action Group, you will learn how to implement the strategies and techniques outlined in his best selling book Getting Started in Personal and Executive Coaching. In less than six months, this book became the #1 best-selling book in the field of professional coaching in America, Canada, the UK, and Australia.
- Stephen and Travis's proven, step-by-step practice-building system. Since the year 2000 thousands of solo professionals world wide have learned this comprehensive and effective system to attract more clients and grow their businesses, making it the most widely-used and acclaimed practice-building program in the field. The system is often called a “recipe for success” because it provides detailed guidelines, step-by-step instructions and sample materials, making it easy to take action and implement the sales, marketing and business strategies proven to work best.
Our
Action Groups
are the only
ones that base
their business
building
approaches on
the foundation
of solid
research about
what works and
what does not
when creating a
financially
successful
coaching
practice. Ask
any other
program about
their foundation
and you will
receive an
answer that
focuses on the
leader’s
personal
experience of
helping
coaches—which we
believe is
necessary, but
not sufficient
to success.
Recognized
Internationally
Stephen Fairley,
one of the
founding
principals of
the Business
Building Center,
has received
international
recognition as a
Small Business
Coach. He was
named “America’s
Top Marketing
Coach” by
CoachVille in
2004 and awarded
their coveted
“t” award for
his ground
breaking
research into
the inner
workings of
successful
coaching
practices (the
“t” award is
named after
Thomas Leonard).
Stephen has been
profiled by
leading business
and industry
magazines
including:
Harvard
Management
Update,
Entrepreneur,
Inc, Fortune
Small Business,
Business
Advisor, the
Chicago Tribune,
and on the front
covers of AdvantEdge and
Choice
magazines. He
speaks to and
trains thousands
of professional
coaches
worldwide on a
regular basis.
Travis Greenlee, President of the Business Building Center and owner of the highly successful “Virtual Practice Builder.” program, has coached and trained hundreds of solo professionals in the last 4 years and is a recognized industry leader on rapid practice development.
Travis began his career with Merrill Lynch as a financial consultant and business advisor. He has been a professional trainer since 1991, and a Master Business Coach since 1994. He regularly speaks to audiences on the topics of: The Power of Attraction, How to Get Clients NOW, The 21 Secrets of the World's Most Successful Solo Professionals, and 7 Simple Strategies to Revolutionize Your Practice and Generate all the Clients, Sales, and Revenue You Could Ever Desire.
Real-World
Experience
All
of the coaching
sessions are led
by experienced,
masterful
coaches who have
real-world
experience
building
successful small
businesses and
coaching
practices. Our
coaches average
more than 10
years of
experience in
sales,
marketing,
strategic
planning,
operations and
small business
management.
Their experience
ranges from
having started
and run several
small businesses
to leading
million dollar
divisions.
Results Focused
Simply put, we
guarantee you
will discover
specific,
step-by-step
strategies for
finding new
clients fast.
These groups are
not the typical
“question-based”
coaching groups
where
participants are
expected to come
up with their
own answers.
These are
content-filled,
information-packed
Action Groups
where we will
provide you with
demonstrated
tactics you can
apply.
The Action
Groups are
intensive
programs
specifically
designed to help
personal
coaches,
business
coaches,
executive
coaches, and
consultants
discover proven
strategies for
creating a
financially
successful
business.
Everything about
our programs,
from the group
coaching calls
to the weekly
business
development
activities, are
designed to be
rapidly applied
to help you take
action and
achieve solid
results fast.
Reasonably
Priced
The
investment for
the Action
Groups includes
weekly 90-minute
group coaching
calls for less
than what you
would spend on
two hours of
1-on-1 coaching
by one of these
highly
successful
coaches. Your
investment
includes all the
coaching, books,
materials,
handouts, and
resources you
will need to
start finding
new clients
fast.
100% Satisfaction Guarantee
We want
you to feel
confident in
your
decision to
join an
Action
Group. We
are
confident
you will
achieve
results as
long as you
do the
assignments
and take
action. If
you are not
completely
satisfied
with our
Action
Group, let
us know
within 30
days from
the start of
the program
and we’ll
issue you a
full refund.
Click here for more information about:
Track 1: Jump Start Your Coaching Business
Track 2: Advanced Sales & Marketing for Personal Coaches
Track 3: Advanced Sales & Marketing for Business Coaches
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