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Books & Training Manuals
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Ebooks -
Audio/CD Programs
- Bundled Products
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Accountability
Programs
Books &
Training Manuals
Getting
Started In Personal And
Executive Coaching
Getting
Started offers a go-to
reference designed to help
every professional build,
manage, and sustain a
thriving consulting or
coaching practice. Based on
a ground-breaking,
nation-wide survey of more
than 300 coaches,
consultants, speakers and
trainers, this book is
packed with hundreds of
proven strategies and
techniques. It covers all
aspects of the business with
step-by-step instructions
and real-world illustrations
that prepare you for every
phase of starting your own
professional services
business.
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Price: |
$24.95 |
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Practice Made
Perfect :
10 Principles For Marketing Your
Services
This
comprehensive
marketing manual is
for small business
owners and
professional service
firms who desire to
achieve a higher
return on investment
from all their
marketing efforts.
Each chapter
illustrates one of
the 10 specific
marketing
principles, then
guides you through
how to implement
these principles in
your specific
business.
You
will discover:
-
The only 7
sure-fire ways
to get clients
in your door NOW
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Why advertising
doesn’t work for
most small
businesses!
-
The 7 reasons
why people don’t
buy from you
-
How to market
and sell with
USP’s (Unique
Selling
Proposition)
-
Using audio
logos to attract
immediate
attention for
your business
-
Using low-cost,
high impact
marketing
strategies
Included with this
training manual is a
2 CD set (1 Audio CD
& 1 Data CD)
On
the Audio CD you
will discover:
-
Strategies for
achieving
maximum results
from all of your
marketing
efforts
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How to discover
your Ideal
Target Market
-
The relationship
between
Credibility,
Visibility,
Tangibility and
Profitability
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3 critical
factors to
remember when
looking for new
clients
-
The NEW sales
cycle for
professional
services
-
How to retain
your best
clients
On the Data CD:
Proven Proposals
and Powerful
Marketing
Materials you
will learn:
-
Using benefits
and ROI to sell
your services
-
Corporate
marketing
materials,
extraordinary
brochures,
seminar and
workshop flyers
-
Direct marketing
letters and
postcards that
work and
proposals for
consulting work
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Regular
Price: |
$147.00 |
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Member
Price: |
$87.00 |
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Ebooks
Practice Made
Perfect :
10 Principles For Marketing Your
Services
“This manual
will quickly shift your
marketing efforts into
overdrive. It’s a rare find
and invaluable to growing
your business.”
This
comprehensive marketing
manual is for small business
owners and professional
service firms who desire to
achieve a higher return on
investment from all their
marketing efforts. Each
chapter illustrates a
specific marketing
principle, then guides you
on how to implement these
principles in your specific
business.
 Available
for instant download as an
e-book. The ebook version is
exactly the same as the hard
copy version, but does not
include the 2 CD set.
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Regular Price: |
$97.00 |
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Member Price: |
$67.00 |
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6 Keys For
Successful Leaders
The 6 Keys
for Successful Leaders
e-book provides busy
executives, managers, and
leaders at organizations an
overview of 6 key principles
to effective leadership. It
discusses the research basis
of developing and
implementing a leadership
development program in your
company along with specific
Action Steps and guidelines
for doing so. It provides
readers with an overview of
different styles of
leadership and suggests
situations where one is more
effective than another.
Available
for instant download as an
eBook.
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Regular Price: |
$15.00 |
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Member Price: |
FREE |
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6 Secrets
of Highly Successful
Entrepreneurs
This E-Book begins by asking a
somewhat provocative question, “How
would you run your business
differently if you saw yourself as
the leader of your company not just
the service provider?” Based on the
Stephen Fairley’s research of more
than 300 entrepreneurs, he discusses
specific strategies and techniques
successful business owners use to
achieve rapid business growth that
is sustained over the long term.
Available
for instant download as an
eBook.
Value $47.00
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Regular Price: |
$27.00 |
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Member Price: |
FREE |
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7 Proven
Strategies For Finding New
Clients Now
There are
only seven ways you will
ever find new clients:
networking, advertising,
direct communication,
referrals, public relations,
speaking and presentations,
and promotional events. Of
these 7 most successful
professionals select the two
or three that are most
effective for their kind of
business and that play on
their strengths. This
concise e-book will help you
discover:
-
The 7
strategies you can use
to find new clients
-
How to
determine which one will
work for your business
-
Specific
techniques you can apply
in the next 30-60 days
to start finding more
clients
-
The top
2 ways highly successful
professionals use
-
Some of
the pitfalls you can
encounter and how to
avoid them
-
Ways you
can implement a
strategic plan to grow
your business
Available
for instant download as an
eBook.
Value $47.00
|
Regular Price: |
$27.00 |
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Member Price: |
FREE |
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How To
Create An Information Product in
30 Days
If there was
ever a “secret” to selling
your professional services,
it is found in having
credibility in the
marketplace. Your
credibility is built on
whether your peers and
prospects view you as an
authority and an expert. One
of the easiest ways to
position yourself as an
expert is to create
information products, such
as: training manuals, audio
CD programs, special
reports, ebooks, information
dvds, etc.
In less than
5 months, Stephen Fairley
created 11 information
products including: 6 books
and training manuals and 5
audio CD programs. He now
makes thousands of dollars
every month in passive
revenue and is seen as a
leader in his field. In this
ebook you will discover:
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Stephen’s easy,
step-by-step formulae
for creating multiple
information products in
less than 30 days
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Why you
should seriously
consider creating an
information product for
your company
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What
kind of products people
are most likely to buy
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How to
use the internet,
emails, and seminars to
sell your products
-
Specific
low-cost techniques
Stephen uses to package
and sell his products
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Pricing
strategies to maximize
your return on
investment (ROI)
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Why most
of Stephen's products
cost more than $100
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How to
bundle your products
with your services
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Ways to
use your products to
upsell people into your
consulting, coaching,
speaking, or training
services
-
How to
create 1 presentation or
seminar and leverage it
into 3 different
information products
Available
for instant download as an
eBook.
Value $47.00
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Regular Price: |
$27.00 |
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Member Price: |
FREE |
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Plan,
Promote, and Profit From Your
Business
Many
business owners are so busy
and focused on the
day-to-day activities of
working in the business,
they don’t take time to work
on their business. You must
start by creating a
powerful, comprehensive
12-month strategic growth
plan. Read as Stephen
Fairley, "America's Top
Marketing Coach,” guides you
through the process of
developing this plan by
using a 6 step, easy to
understand approach.
You will
learn:
-
The 5
major reasons how a
strategic growth plan
can help you
-
A 6 step
process for creating
your 12-month plan
-
What a
sample plan looks like
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How to
identify the most
effective marketing
strategies for your
business
-
Creating
metrics to define your
return on investment
-
Why you
must put a timeframe on
your actions
-
A simple
approach to begin
experiencing results
from your growth plan in
the next 30-60 days
If you
realize you need a strategic
growth plan, but you're not
sure how to create one or
what to do with it once you
create it, this ebook is for
you.
Available
for instant download as an
eBook.
Value $47.00
|
Regular Price: |
$27.00 |
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Member Price: |
FREE |
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Top 10
Marketing Mistakes Business
Owners Make
In working
with thousands of small
business owners over the
years, Stephen has found
there are 10 common mistakes
they make that can kill
their business. In this
practical ebook, you will
find an overview of each
practice-killing pitfall
along with specific
recommendations for how you
can avoid falling prey to
these mistakes.
You will
discover:
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How
targeting the wrong
market is the biggest
mistake you can make and
why it will destroy your
business
-
The 3
problems with depending
on passive marketing
strategies and how to
‘activate’ your
marketing
-
The #1
myth that’s killing your
small business
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3 easy
ways you continually
test all your major
marketing efforts
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Why
networking works well
for some people and not
at all for most others
-
The 5
major roles you must
fill in order for your
business to be
successful
-
Why
outsourcing can be the
best thing for your
business
Available
for instant download as an
eBook.
Value $47.00
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Regular Price: |
$27.00 |
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Member Price: |
FREE |
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6 Business
Building E-books—Special Bundle
Can't decide
which one to buy? Now you
don’t have to!
Buy all 6
ebooks for one low price.
This bundle includes
all 6
of Stephen’s
information-packed ebooks:
-
6
Keys for Successful
Leaders
-
6
Secrets of Highly
Successful Entrepreneurs
-
7
Proven Strategies For
Finding New Clients Now
-
How
To Create An Information
Product in 30 Days
-
Plan,
Promote, and Profit From
Your Business
-
Top
10 Marketing Mistakes
Business Owners Make
 Available
for instant download as a
zip file containing all 6
ebooks.
Regular
Price for all 6 ebooks:
$150.00
Special Price:
$97.00
|
Regular Price: |
$97.00 |
|
|
Member Price: |
FREE |
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Audio/CD
Programs
Lead With Purpose, Live
With Passion Volume 1
Volume 1 with
Kimberly Fulcher
Includes...
-
CD 1: The
Difference
Between
Leadership and
Management, and
Why You Need
Both
-
CD 2: The
Business of
Relationships
-
CD 3: The
Balance Myth
-
FREE Business
Building Toolkit
Data CD with
purchase!
|
Regular
Price: |
$97.00 |
|
|
Member
Price: |
$77.00 |
|
Lead With Purpose, Live
With Passion Volume 2
Volume 2 with
Stephen Fairley
Includes:
-
CD 4: 6 Secrets
of Highly
Successful
Femalepreneurs
and Business
Owners
-
CD 5: Top 10
Marketing
Mistakes Female
Business Owners
Make and How to
Avoid Them NOW!
-
CD 6: 7 Proven
Strategies for
Finding More
Clients Fast
-
FREE Business
Building Toolkit
Data CD with
purchase!
|
Regular
Price: |
$97.00 |
|
|
Member
Price: |
$67.00 |
|
Lead With Purpose, Live
With Passion Volume 3
Volume 3 with Al
Lautenslager
Includes...
-
CD 7: Getting
Started With No
Cost Marketing
-
CD 8: Getting
the Word Out—PR
Essentials
-
CD 9: Keeping in
Touch with
Customers and
Prospects
-
FREE Business
Building Toolkit
Data CD with
purchase!
|
Regular
Price: |
$97.00 |
|
|
Member
Price: |
$77.00 |
|
Lead With Purpose, Live
With Passion 4 Volume
Set
A brand
new, powerful 10 CD
program created to a
comprehensive audio
program to help female
business owners and
entrepreneurs discover
specific strategies and
tactics for: enhancing
their leadership skills,
implementing high impact
marketing, using pr
strategies, developing
their people, and living
a life of balance,
purpose and passion.
Co-authored by Stephen
Fairley, Kimberly
Fulcher—CEO of Compass
Life and Business
Designs, and Al
Lautenslager—Guerilla
Marketing Coach and PR
expert on
Entrepreneur.com.
Bundled
Products
Getting
Started In Coaching Plus
Practice Made
Perfect
When you
purchase Getting Started in
Personal and Executive
Coaching set you qualify for
a special price when you
also purchase the Practice
Made Perfect manual & 2 CD
set. You will receive
the following:
-
A hard
copy of Practice Made
Perfect:
10 Principles for
Marketing Your Services
-
An
electronic copy of
Practice Made Perfect
-
Audio
CD: Your Practice Made
Perfect
-
Data CD:
Proven Proposals and
Powerful Marketing
Materials
-
Special
Report: How To Create An
Information Product In
30 Days
-
1 HOUR
of 1-on-1 Business
Coaching with Stephen
Fairley
-
A copy
of Getting Started in
Personal and Executive
Coaching
|
Regular Price: |
$197.00 |
|
|
Member Price: |
$167.00 |
|
Lead With Purpose, Live
With Passion 4 Volume
Set Plus Practice Made
Perfect and Getting
Started In Coaching
When you
purchase Lead With
Purpose, Live With
Passion 4 Volume Set,
you qualify for a
special price if you add
Practice Made Perfect
and Getting Started In
Coaching. You will
receive the following:
-
Lead
With Purpose, Live
With Passion 4
Volume Set
-
A
hard copy of
Practice Made
Perfect:
10 Principles for
Marketing Your
Services
-
Audio CD: Your
Practice Made
Perfect
-
Data
CD: Proven Proposals
and Powerful
Marketing Materials
-
Special Report: How
To Create An
Information Product
In 30 Days
-
2
HOURS of 1-on-1
Business Coaching
with Stephen Fairley
-
A
copy of Getting
Started in Personal
and Executive
Coaching
|
Regular
Price: |
$444.00 |
|
|
Member
Price: |
$347.00 |
|
|
Installment
Plan (4
Equal
Monthly
Pymts): |
$87.00 |
|
Lead With Purpose, Live
With Passion Volume 2
Plus Practice Made
Perfect and Getting
Started In Coaching
When you
purchase Lead With
Purpose, Live With
Passion Volume 2, you
qualify for a special
price if you add
Practice Made Perfect
and Getting Started In
Coaching. You will
receive the following:
-
Lead
With Purpose, Live
With Passion Volume
2 by Stephen Fairley
-
A
hard copy of
Practice Made
Perfect:
10 Principles for
Marketing Your
Services
-
Audio CD: Your
Practice Made
Perfect
-
Data
CD: Proven Proposals
and Powerful
Marketing Materials
-
Special Report: How
To Create An
Information Product
In 30 Days
-
2
HOURS of 1-on-1
Business Coaching
with Stephen Fairley
-
A
copy of Getting
Started in Personal
and Executive
Coaching
|
Regular
Price: |
$294.00 |
|
|
Member
Price: |
$244.00 |
|
|
Installment
Plan (2
Equal
Monthly
Pymts): |
$122.00 |
|
Rich
Integration Plus Practice
Made Perfect and Getting
Started In Coaching
When you
purchase Rich
Integration 5 CD Set you
qualify for a special
price if you add
Practice Made Perfect
and Getting Started In
Coaching. You will
receive the following:
-
Rich
Integration 5 CD Set
-
A
hard copy of
Practice Made
Perfect:
10 Principles for
Marketing Your
Services
-
Audio CD: Your
Practice Made
Perfect
-
Data
CD: Proven Proposals
and Powerful
Marketing Materials
-
Special Report: How
To Create An
Information Product
In 30 Days
-
2
HOURS of 1-on-1
Business Coaching
with Stephen Fairley
-
A
copy of Getting
Started in Personal
and Executive
Coaching
|
Regular Price: |
$444.00 |
|
|
Member Price: |
$344.00 |
|
|
Installment
Plan (4
Equal Monthly
Pymts): |
$86.00 |
|
Your
Perfect Practice For Coaches
and Consultants
You will
receive the following:
-
Rich
Integration 5 CD Set
-
A
hard copy of
Practice Made
Perfect:
10 Principles for
Marketing Your
Services
-
An
electronic copy of
Practice Made
Perfect
-
Audio CD: Your
Practice Made
Perfect
-
Data
CD: Proven Proposals
and Powerful
Marketing Materials
-
A
copy of Getting
Started in Personal
and Executive
Coaching
|
Regular Price: |
$367.00 |
|
|
Member Price: |
$297.00 |
|
|
Installment
Plan (2
Equal Monthly
Pymts): |
$149.00 |
|
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