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Since
2000,
thousands of
professional
coaches
world wide
have
benefited
from
learning our
proven,
step-by-step
system to
attract more
clients and
build their
coaching
business.
Stephen
Fairley’s
highly
acclaimed
book Getting
Started in
Personal and
Executive
Coaching
became the
#1
best-selling
book in the
field of
professional
coaching in
America,
Canada, the
UK, and
Australia in
just six
months.
Below are
just some of
the hundreds
of success
stories and
testimonials
we have
received.
| “This is
the
most informative
and complete
book we have
found in
two-plus years
of research and
education in
coaching. In
that time, we've
read many good
books and
considered many
very good
coaching schools
and programs.
However, none
have laid out in
detail and so
completely the
steps necessary
to getting a
coaching
business up and
running
successfully. Fairley
has done
an outstanding
job in
identifying
exactly what
works, the most
common mistakes
new coaches make
and leads the
user through a
step-by-step
process to
success. As soon
as we opened the
cover, we knew
we had found the
resource we
needed. We only
wish we had
found this book
two years ago.
We recommend it
without
hesitation to
new and senior
coaches alike.
If there's only
one book you
buy...this is
the one!” Barbara A.
Cohen, Ph.D.
The ADHD
Coaching Company
|
| “Stephen has
written an
excellent book
with many tips
and techniques
that are proven
to not only show
you how to be a
great coach, but
also how to
build a
successful
business as
well. I highly
recommend this
book, especially
for those
coaches who want
to coach in both
the personal and
business arena.” Pat
Williams, Ed.D.
President of the
Institute of
Life Coach
Training
Fort Collins, CO |
| “This book is
not just about
getting started.
Stephen Fairly
was able to
achieve a rare
balance between
breadth and
depth, and this
book is a useful
resources for
coaches at all
levels in their
practices and
careers.
Stephen's
insight into
various
professions,
such as mental
health and
information
technology, adds
a layer of
substance,
making this book
far superior to
the traditional
how-to book for
starting a
coaching
practice. I was
inspired to take
my practice to
the next level,
and I am
recommending
this book to my
clients and
colleagues who
are personal and
executive
coaches.” Larina Kase,
Psy.D., M.B.A.
President,
Performance and
Success Coaching
|
| “For some
time, I have
wanted to
elevate my
coaching
practice to a
higher and more
successful
level. I've
talked to
several coaches,
scanned
articles, and
read a few
books. And while
many of them
have been
helpful, none of
the other books
really "wow'd"
me—until I read your
book! Your book was
written from
experience. It
furnished me a
treasure chest
worth of helpful
tips and
suggestions.
Quite frankly, I
don't know where
to start, but
I'm confident
that your book
will get me to
that select
group of 9% of
coaches who earn
$100,000 or more
annually.”
Mark de Roo
President of
Keystone
Coaching &
Consulting, LLC
|
| “Your
research
findings are
sobering, your
commentary is
insightful, and
your ideas are
actionable. My
copy is tabbed
and marked with
all of the
things on which
I need to place
more focus and
other things I
have yet to do.
It is organized
like a user
manual and reads
as if you are
talking right to
me. The
checklists and
other forms have
been very
helpful in
getting my arms
around all of
this. It is an
invaluable
resource. I only
wish you had
published your
book and hit the
speaking circuit
a couple of
years ago.” Diane
Krause-Stetson,
JD, MBA
Executive and
Career Coach |
| “I have owned
my own coaching
business for six
years and I
found great
value in Stephen Fairley’s book,
Getting Started
in Personal and
Executive
Coaching. I
found several
important areas
I have been
neglecting, or
never even
thought about
for my own firm.
This book is an
excellent
structure for
any coach (or
any solo
entrepreneur) to
gauge the steps
to take for
success. I know
I have renewed
my focus and
commitment to my
business from
reading this
book. It should
be required for
any new coach
before getting
started.” Pat McCann
President of
McCann
Communications |
| “I was
completely
overwhelmed by
the prospect of
starting my own
coaching
business until I
read this book.
It has
step-by-step,
practical
business
guidelines,
resources I
could have never
found on my own,
and helped me
define and focus
my target
markets. In
addition, Mr. Fairley is a
talented and
generous coach,
with the gift of
inspiring and
expanding
dreams.” Diana Kilinski
Life Coach |
| “This book
has provided me
with a wealth of
knowledge on
setting up my
own business. It
is written in
clear language
and easy to
read, yet puts
crucial points
across that can
minimize initial
mistakes often
seen in coaching
endeavors. It
lays out solid
advice on how to
target a market,
how to put
start- up monies
to best use, how
to find clients
and how to use
the internet to
your
best advantage,
among so much
else.
I know
since reading
this book that I
will avoid many
costly mistakes
that I would
have made and
that will save
me money and
time. I also
know that I will
keep this book
to refer to over
and over again.
The information
contained in
this book is
well worth the
price. I feel
that I will now
have an edge in
my favor for my
coaching
practice in my
area due to all
the suggestions.
I would
encourage anyone
to buy this book
before beginning
a coaching
business. I
thank Mr. Fairley for
sharing his
insights and
information to
help the rest of
us out.”
T. S. Muscarella,
Ph.D. |
| “This is an
outstanding book
for all who want
to launch a new
career in the
coaching field
or increase
their sales in
their existing
coaching
business. Unlike
many
instructional
books on the
market,
Stephen's book
is filled with
practical "how
to" steps that
one can put into
practice
immediately.
This is not a
200 page parable
with only one or
two key points.
It is filled
with meaty
insight on how
to create a
successful
coaching
business.
Through
interviews with
the nation's top
coaches, Stephen
has been able to
gather many of
the "secrets"
that truly
successful
coaches rely
upon to not only
survive but to
thrive. I now feel
truly inspired
to move forward
in the creation
of a successful
coaching
business. Buy
this book. You
won't regret
it!”
Ashby Spruiell
Accenture
|
| “Stephen
Fairley presents
useful research
(vs. his own
opinion) that is
easily
understood and
quickly applied
to my coaching
business. He
lucidly explains
each "marketing
mistake coaches
make" along with
its resolution.
This is
excellent
content with
immediate
benefits, not
just a sales
pitch. Well
done!” David Flack
The CEO
Accelerator! |
| “I just
finished reading
your book
Getting Started
in Personal and
Executive
Coaching and I
couldn't put it
down!!! I loved
it. The
information in
it was so
valuable and so
motivating. I am
really excited
to put what I've
learned into
action. Thank
you for your
incredible
wisdom and
insight!” Andrea Ferguson
President of
Life Designs
Coaching &
Consulting |
| “Your Chapter
3 is fabulous! I
have been trying
to get this
information in
condensed form
for 2 years. Not
being an
organization
man, this
information
about
segmentation of
companies,
industries and
positions was
very powerful
for me. It not
only helps me
focus on my
client to build
a profile, but
now I feel more
knowledgeable
about how
positions and
companies are
structured.
Power and chain
of command is
important to
understand for
me as an
outsider trying
to get inside.” Revel Miller,
PhD
President of
Revel Miller
Consulting |
| “Stephen is a
great coach who
understands the
business of
coaching. Anyone
serious about
building a
coaching
practice should
read and study
his book.”
J.
V.
Crum,
III,
M.B.A.,
J.D.,
M.S.
President,
Conscious
Millionaire
Insititue,
LLC
|
| “I just
finished reading
Stephen
Fairley’s new
book, Getting
Started in
Personal and
Executive
Coaching, and
would strongly
suggest that
each of you get
a copy and read
it! It discusses
the results of
the author’s
very recent
survey of 300
coaches about
what does and
doesn’t work in
marketing as
well as
practice-building. His research
indicates that
73% of all
coaches make
less than
$10,000 in their
first year – and
the strategies
he discusses in
this book will
help you be part
of the top 9% of
coaches that
make 6-figure
incomes in this
field.”
Marcia Bench,
MCCC, CMP, CBC
Founder &
Director of
Career Coach
Institute
|
| “So you want
to start a new
business
enterprise as a
personal or
executive coach?
Reading a copy
of "Getting
Started in
Personal and
Executive
Coaching" is the
place you will
want to start.
This is not just
another book on
the joys of
coaching, but
has real life
information that
you should know
before making
the commitment.
The authors have
provided some
cold, hard facts
about executive
coaching
including how
long it
typically takes
to get started,
how much the
average person
earns after one
year in the
business,
typical problems
getting clients
and referrals
and what to do
about it. The
book is a
business
analysis of the
industry from
beginning to
end.
It includes
such important
information as
what you need to
know to get
started, what
you need to know
to succeed, how
to market, how
to segment your
market, how to
target that
segment,
financing your
business,
Internet
marketing, using
E-zines, and web
sites. Fairly
and Stout even
include 7
secrets of
highly
successful
coaches. This is
a complete road
map of what to
realistically
expect, how to
get to your
goal, and all
the steps along
the way. If you
are interested
in becoming a
personal or
executive coach
it is a highly
recommended
book. It’s the
best I've come
across to date.”
Harold McFarland
Florida
|
| “This is one
of the best
primers on
coaching. Anyone
who is just
starting out as
a coach or
thinking about
becoming a coach
should read this
book. Stephen
brings the much
needed tactical
world of
business to
coaching.
Reading this
book first will
help you
succeed.” Melissa Fristrom
Watertown, MA
|
| “The authors
have captured my
attention in
this book. They
take you step by
step to help you
decide "your
place" in the
coaching field.
From there they
lead you through
target markets,
marketing and
strategies. This
is a must read
for anyone
interested in
starting a
coaching
career.” Dennis Gibson,
PhD
Illinois |
| “This is one
of the best
books I have
read in my long,
highly
successful
career as a
retained
executive search
consultant, and
now a life
coach. It is
truly one of the
finest examples
of complete,
thorough,
business-driven
books in writing
I have ever
seen.
The ideal in
coaching must
not only be to
coach, but to
have a thriving
business as
well. Fairley
guides you to
that pot of gold
in a
well-planned and
highly effective
book that makes
you WANT to have
the purpose to
succeed. The
plan takes the
reader from the
inception of the
coaching
company, through
financial models
and marketing
strategies, and
culminates with
the seven
secrets of
highly
successful
coaches.
Mind
provoking and
stimulating, yet
highly practical
in every aspect,
you are driven
to read, study,
and practice.
This powerful
book for
coaching is not
only for the new
coaching
professional,
but for the
truly seasoned
coach that wants
a refreshing and
rewarding look
at how to grow
their business!”
Richard Hertan,
Head Coach of
Effective
Management
Coaching
|
| “In his
speaking and
writing Stephen
Fairley provides
a very
illuminating,
inspiring and
practical look
at starting a
coaching
practice. What's
especially
unique and
valuable about
his work is that
it's based on
extensive
research of what
successful
coaches have
done to grow
their
businesses.” Robert Demaree
Business Coach |
| “Stephen
Fairley created
the coach's
"must have"
guide to getting
started. Even
for established
coaches it's
more than simply
a refresher - it
provides a
benchmark to go
"from good to
great" for a
coaching
business.
There's no doubt
that coaching is
serious
business:
Stephen shows
coaches how to
treat their
business with
respect. Their
approach isn't
based on theory:
they surveyed
300 successful
coaches, then
distilled the
results into an
easy to read
(and follow)
book. As one of
the coaches
interviewed by
Stephen, I
waited in
anticipation to
read their book.
One word
suffices to
describe it -
Outstanding!
Wondering
about the
different types
of coaching,
including the
challenges each
client group
faces and how to
market to them?
This information
is here.
Strategies,
tips, powerful
questions,
checklists,
tools: there're
all here just
waiting for you
to implement. In
a step-by-step
fashion they
discuss how to
sidestep the
pitfalls and
mistakes that
most beginners
face.
Stephen also
outlines the
best practices
for building a
successful
practice
including
establishing a
target niche,
fee setting,
set-up costs,
revenue
forecasting, and
marketing. The
last chapter,
"Seven Secrets
of Highly
Successful
Coaches"
provides the
insider's peek
at the
strategies used
in the most
successful
coaching
practices. I
found lots of
new ideas that
I'm going to
implement in my
own business.
Coaches who
are serious
about the
success of their
coaching
practice will
read this book
more than once
and keep it as a
ready reference.
As Stephen says
in closing,
‘Here's to your
never ending
success.’”
Sylva Leduc,
Executive Coach
and President of
Client Compass
Seattle,
Washington
|
| “I saw this
book at the
recent ICF
conference in
Denver but
waited to buy
it. I should
have bought it
then because I
haven't been
able to put it
down since I
received it! I
am so impressed
with the authors
grasp of the
field of
coaching and
their ability to
clearly
articulate how
to create a
successful
coaching
practice. Unlike a lot
of the other
books I've
bought, this one
really
distinguishes
itself by basing
its marketing
recommendations
on actual
research. The
authors
conducted a
national survey
of 300 coaches
to find out what
financially
successful
coaches do that
financially
unsuccessful
coaches don't
do--the findings
are AMAZING!
I've been
coaching
professionally
for almost 3
years now. I
really wish this
book was around
when I started
because it would
have kept me
from making a
lot of the
costly mistakes
I did. I also
wish my coach
training program
had included
this book in its
curriculum
because they
were quite weak
in the area of
practice
building.
However,
that's not to
say that the
book is only for
new coaches
because I was
able to
immediately
identify over 2
dozen marketing
strategies I
could start
using in my
practice. They
are now part of
my 2004 business
plan (which is
one of the
things this book
showed me how to
create).
The other
thing I found to
be really
helpful were the
interviews with
the top coaches
in the field:
Sandy Vilas of
CoachU, Mike Jay
of B/Coach, Pat
Williams of
Institute of
Life Coach
Training, Wendy
Johnson of the
Worldwide Assoc
of Business
Coaches, and
many others.
I give this
book my highest
recommendation!
If you're
struggling with
how to create a
successful
coaching
practice there
is simply no
better book
available
anywhere.”
Coach Ginger
Boston, MA
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| “Stephen's
book really
provided the
expert guidance
I needed to see
the science and
process of
reaching my new
market. It was
clear, easily
read (in fact, I
couldn't put it
down once I
started) and
gave me
step-by-step
processes to get
me started. I
highly recommend
this book for
anyone thinking
of venturing
into personal or
executive
coaching (and
they are very
different - as I
know now from
reading this
book), and for
anyone who
already has
expertise in
consulting who
wants to move
into a coaching
environment. The
individual case
studies with
coaching
industry leaders
were
particularly
helpful, along
with the
information
about organizing
and structuring
a web site for
maximum
functionality.
Great Job,
Stephen!” Dianne Daniels
Image Consultant |
| “This is an
excellent
comprehensive
resource that
covers the A-Z's
of establishing
a coaching
practice/business.
The information
is straight
forward,
instructional
and thorough. A
much awaited
"how to" book
and a must read
for coaches at
all levels and
stages of their
practice
development.” Mary Sue Reining
Lisle, IL |
| “This is an
excellent book
packed with
hundreds of
proven
strategies and
practical
techniques how
to build a
thriving
coaching
practice.
Stephen and
Chris take all
the vital
elements of
getting started
in personal and
executive
coaching and
bring them
together into
one valuable
resource. This
book is
essential for
not only new
coaches but also
for all coaches
who want to
build successful
coaching
practice.” Paul Lam, PhD
Life Coach
International
|
| “I want to
take this
opportunity to
give you a
little feedback
on the course.
While taking the
teleclass hasn't
(yet) led
directly to any
clients, it has
led directly to:
greater
self-esteem,
greater
confidence,
greater
direction,
greater clarity,
greater belief,
greater
understanding,
greater
movement.
Thanks! You and
your course are
great.”
Julie
N.
Serritella
Life Coach |
| “Your book is
a phenomenal
resource. It’s
the best on
building a
business up from
the ground
floor. I've
never seen
anything like
it.” Peter Gregory,
MA
ADD Coach |
| “Stephen,
your research
findings about
what it takes to
build a
successful
coaching
practice are
huge gifts to
the coaching
community. I
appreciated your
clear, direct
and accessible
approach, both
in your book and
in our
conversations.
New coaches with
limited business
experience will
find it is
awesome to have
such a practical
resource to
guide their
focus in
developing a
thriving
coaching
practice. I wish
you an abundance
of success and
infinite
possibilities.” Terrill Welch,
Executive
Leadership Coach
President, ICF
Vancouver Canada
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